SAFE for Kids Act implementing rules (addictive feeds and nighttime notifications)

Final rules announced Jul 28, 2026, publishing in the State Register Jul 29, 2026; the SAFE for Kids Act takes effect Jan 25, 2027. Covered platforms may not serve algorithmically personalized feeds to under-18 users or send notifications midnight-6 a.m. without parental consent. Rules define covered companies and set age-assurance and parental-consent standards. Civil penalties up to $5,000 per violation, enforced by OAG. Proposed rules were announced Jan 5, 2026.